Advertising's Norm

Day by day, large, for-profit corporations constantly bombard women with ads that are trying to sell them something to make them thinner, younger, prettier, taller, more sexy, and every other improvement under the sun. These ads are sexist, ageist, and classist. They promote one type of woman, one who is white, thin, young, and has an unachievable body type. We see hundreds of ads everyday but rarely see anything going against this norm. Advertisements in our modern world lack diversity which is a huge problem, seeing as the most recent census reveals that there is a growing importance of minority consumers. Minorities make up a large sum of consumers but are rarely represented in the advertisements of the products they are purchasing.  In order to fix this issue, the Advertising Agency of New York is supporting an initiative called "I'mpart," which strives to promote, attract, retain and train diverse candidates in advertising. The advertising club is investing $700,000 to help their goal of creating more diversity in the advertising world in order to equally represent all the minorities who are consumers of these products. It is time to have ALL types of women in advertisements rather than continue to uphold this Eurocentric and unrealistic image that is constantly being put out by advertising companies.