A few months ago, towards the end of May, Cheerios advertised their ever popular cereal to the world with a new commercial, which was adorable, cute and charming to say the least. The ad features a little girl asking her mother if Cheerios is good for the heart and her mother confirms, causing the daughter to pour the cereal all over her father's chest. Although this video is harmless on the surface, it seems that many Americans these days still see in color and could not let go of the fact that the commercial featured an interracial couple with a mixed child. These people did not keep their disproval to themselves, but instead felt it was necessary to publicize their racism and bigotry via the internet! According to this Huffington Post article some hateful comments, among many others, on the Youtube video included people saying that they "want to vomit" and that they felt it was "disgusting." I am beyond shocked to see that so many people still have mindsets stuck in a time where racism was acceptable, especially considering that interracial marriages make up about 4.8 million marriages in the United States today. It seems as though we have taken so many steps forward through civil rights protests and anti racism laws only for a 30 second commercial to prove that we haven't made as much progress as we thought. Nevertheless, this commercial has had some positive effects as well, as it has definitely uncovered the fact that we as a nation have to alter our mindset and promote acceptance and equality among everyone in order to do away with this bigotry for good. I truly applaud Cheerios for going against the norm of portraying a typical, all white Leave it to Beaver type family and instead displaying something that can hit closer to home to many Americans who come from a mixed family. This commercial has sparked conversation that, although infuriated me because of the rampant hatred among some closed minded individuals has also drew national attention and made people take a closer look.
Sunday, September 8, 2013
The Commercial Seen 'Round the World
A few months ago, towards the end of May, Cheerios advertised their ever popular cereal to the world with a new commercial, which was adorable, cute and charming to say the least. The ad features a little girl asking her mother if Cheerios is good for the heart and her mother confirms, causing the daughter to pour the cereal all over her father's chest. Although this video is harmless on the surface, it seems that many Americans these days still see in color and could not let go of the fact that the commercial featured an interracial couple with a mixed child. These people did not keep their disproval to themselves, but instead felt it was necessary to publicize their racism and bigotry via the internet! According to this Huffington Post article some hateful comments, among many others, on the Youtube video included people saying that they "want to vomit" and that they felt it was "disgusting." I am beyond shocked to see that so many people still have mindsets stuck in a time where racism was acceptable, especially considering that interracial marriages make up about 4.8 million marriages in the United States today. It seems as though we have taken so many steps forward through civil rights protests and anti racism laws only for a 30 second commercial to prove that we haven't made as much progress as we thought. Nevertheless, this commercial has had some positive effects as well, as it has definitely uncovered the fact that we as a nation have to alter our mindset and promote acceptance and equality among everyone in order to do away with this bigotry for good. I truly applaud Cheerios for going against the norm of portraying a typical, all white Leave it to Beaver type family and instead displaying something that can hit closer to home to many Americans who come from a mixed family. This commercial has sparked conversation that, although infuriated me because of the rampant hatred among some closed minded individuals has also drew national attention and made people take a closer look.
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